Android: NBA

Android partnered with the NBA to spread their "Be Together. Not the Same" message. 
So we used the one thing that brings basketball players, and people all over, together time and time again. The dap.

This spot generated all kinds of responses, parodies, and probably even conspiracy theories.
It was even played on stage at Pete Rock concerts, and it help the song climb the Billboard charts.

And when the 2015 All-Star weekend coming to NYC, we invited a few androidified characters to come along as well.

CREDITS
Agency: Droga5
GCDs: Jerry Hoak and Ray Del Savio
AD: Sean Park
CW: Nicholas Bauman