BelVita breakfast biscuits give you energy in the morning, so you can have morning wins.
And what better way to let people know than by letting them win stuff in the morning.
We set up an online QVC-styled pop-shop for a week in order to give away a bunch of things with things written on it.
The site showed 199 infomercials, making up 20 hours of content, and featuring a tandem sweater.
And it was all shot and edited in-house at Droga5.
Here's a case study and a couple of the infomercials:
ECD: Kevin Brady
CDs: Tara Lawall and Devon Hong
AD: Sean Park
CW: Nicholas Bauman