GooDGood | when pets feel good, you feel good
We created a pet brand from scratch (belly scratch joke here).
And it’s all based on the truth that we don’t really know what our pets are thinking…or feeling.
But we do know that when we get it right, and our pets feel good, it makes us feel good too.
That’s GoodGood… a brand new pet and human wellness brand all about helping your pets feel good, so you feel good.
To launch GoodGood we built an entire, metaphorically-based world centered around you and your pet’s wellness-es.
This then turned into a good amount of content, which started in film and extended to social, digital, website, product, and more.
All of this to get people rethinking their connection with their pets. Like how when you take your dog for a walk, you’re actually taking yourself for a walk too.
CREDITS
AGENCY: Droga5
ECD: Tara Lawall
CD: Rob McQueen
CD: Nicholas Bauman
SR CW: Ant Tull
SR AD: Jason Gan
CW: Zach Rucker
AD: Eunie Jang
DIRECTOR: WATTS