honey maid: not broken

For over 100 years Honey Maid has made wholesome snacks for wholesome families. But the look of those families have changed over this time. We wanted to prove this by looking at a family structure that made up a large part of America but has never been seen as wholesome, and are too often called broken: families who have been through a divorce.

Because blended families are rarely represented or talked about in media, the social response we received was overwhelming.
So we took people's comments and created a second film to capture the outpouring of love and support. 

CREDITS
Agency: Droga5
ECD: Kevin Brady
CDs: Tara Lawall and Devon Hong
AD: Sean Park
CW: Nicholas Bauman