IHOPS | It’s a pancake beer

To launch IHOP’s fall pancakes, we decided to think beyond pancakes to a fall tradition that’s just as autumnal as pumpkin spice pancakes… beer.

So we worked with the brewmasters over at Keegan Ales to create a beer that tastes like a glass of pancakes. And then we called it… IHOPS. (It’s a play on words… and a beer.)

CASE STUDY

WE ALSO MADE A BUNCH OF CLASSIC BEER ADS FOR OUR PANCAKE BEER

AND WE GAVE EVERYONE A BEHIND THE SCENES LOOK AT BREWING PANCAKES

CREDITS
AGENCY: Droga5
ECD: Scott Bell
CD: Dan Kelly
CD: Todd Rone Parker
SR AD: Christian Chico
SR CW: Nicholas Bauman

DIRECTOR: Paul McGeiver
DIRECTOR: Alison Grasso