Kit Kat | the costume

No one wants a mini-Kit Kat for Halloween. They want a king-sized Kit Kat. Or better yet a human-sized Kit Kat…
…which is actually a four person costume made in the midst of the pandemic as a way to still do a group Halloween costumes, but also be able to break away from the group when you need a little space because, let’s be honest, you just spent a year and a half by yourself and your inner hermit is still flourishing.

This first of its kind group costume brought you and three friends really close together.
Then it let you break free from one another as soon as you remember that being together isn’t all it’s cracked up to be.

“Sure, group costumes are fun and all, but sometimes you just need a break” - Kit Kat Bar #3

the late late show

We kind of, sort of accidentally took over the Late Late Show with James Corden.


And that’s how we were named the "Most Creative Four-Person Costume of 2021" by the Halloween & Costume Association.
A very real and discerning association.

The Kit Kat costume was also acknowledged by these other real and discerning publications.

“Be A Giant Kit Kat For Halloween”

- Thrillist

“KIt kat wants to help you win at halloween this year…”

- Dieline

“Boo! The Best Halloween Campaigns”

- Ad Age

“…a costume that can be enjoyed together or apart”

- Trend Hunter

“Kit Kat Halloween costume breaks apart just like the candy”

- Fox News

“No amount of full-size candy bars can compete with Hershey's newest invention…”

- Pop Sugar


CREDITS

AGENCY: Droga5
ECD: Tara Lawall
CD: Rob McQueen
CD: Nicholas Bauman
CW: Giovanna Saffos
AD: Chloe Friedman
CW: Danielle Gasbarro
AD: Jasper Yu