Maserati Levante: Until Death Do I Live

No one buys a Maserati because it's a rational choice. They get one because of the feeling they get when sitting behind the steering wheel.
We stayed true to this romantic notion when Maserati wanted to release the Levante, their newest sport SUV.

Responsible disclaimer: This is pitch work which wasn't produced.

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Agency: Droga5
CDs: John McKelvey and Hannes Ciatti
AD: Sean Park
CW: Nicholas Bauman